Welcome to Shoreline Boat Center

It's not just a boat, it's a lifestyle. Shoreline Boat Center is a full service marine facility specializing in world-class boat products, customer care, and professional service. From the moment your boat hits the water until we regretfully put it away for the winter --- We will make your boating experience a pleasurable one.

Feel comfortable knowing you are working with a dealer that has been operating for over 30 years. Our certified technicians will make sure your boat always gets the repairs it needs with the technology of today.

Let us know when you're ready to go for a ride --- We'll be waiting.

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  1. Greater Wisconsin Outdoor & Sportsman Show

    Start: Jun 12, 2015 12:00PM

    End: Jun 14, 2015 12:00AM

    Location:Sunnyview Expo Center

    Oshkosh, Wisconsin 54901

    Overview: Pack up the kids, grab a leash for the dog and head on out to the state's largest outdoor sport show of it's kind! Experience outdoor sports, find the latest gear and equipment, talk to professionals and enthusiasts! Introduce the kids to archery, fishing, rock climbing, training dogs and more! Get the season's hottest prices on boats, RV's, ATV's, UTV's and more. There will even be on site financing! Take advantage of close out deals, special sport show pricing and incentives you will only find at the festival.

    We will have both Bennington and Cobalt on Display. Stop on by and check out the specials on kayaks and SUPs.

  2. Ride and Drive Event

    Start: Jun 20, 2015 11:00AM

    End: Jun 20, 2015 5:00PM

    Location:Norton's Of Green Lake

    Address:380 Lawson Dr

    Green Lake, Wisconsin 54941

    Overview: Summer is here and are you ready to buy that new Cobalt or Bennington? Stop on by Norton's Of Green Lake to take that new boat for a test ride and have it for the rest of the summer! We will have several models from Cobalt and Bennington in the water and on land. Our staff will be there to help you with any questions you may have. See at the lakefront!

  3. BOAT JAM 2015

    Start: Jul 19, 2015 1:00PM

    End: Jul 19, 2015 5:00PM

    Location:Norwegian Bay

    Green Lake, Wisconsin 54941

    Overview: We've added an extra hour of entertainment for our 6th year celebrating the lake lifestyle in Green Lake. Join Shoreline Boat Center on Norwegian Bay this summer and enjoy a live performance by Riding Shotgun. Come by boat, tie-up, sit back and jam to the music. No cover charge! Bring all your friends to this free concert. Guaranteed fun! Attendees can walk out to the bay via the Norwegian Bay boardwalk.